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A Love Letter to the Sea

This collection is a dreamy escape into the perfect summer. Inspired by sun-drenched days, salt-kissed air, and moonlit walks along the shore, each piece is designed to move with you like a wave. From delicate textures to striking silhouettes, the collection features new swim, signature Red Label pieces, and more — all capturing the feeling of falling in love, over and over again, with summer itself.

Isabel Deng — Founder, Design & Creative Director

Coastal Couture

Inspired by the romance of the sea, Red Label reimagines summer whites with sculpted silhouettes and soft coastal light in mind. Crisp chiffon, fluid draping, and bold black contrast bring high drama to ocean air. These are dresses for the siren at heart—part ethereal, part unforgettable. And yes, white after Labor Day is very much allowed.

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Glittering Tides

These Red Label gowns shimmer like the ocean at twilight—pink and blue waves of embellished sparkle that catch the light with every move. Inspired by mermaid myths and seafoam magic, each dress is a celebration of underwater glamour. Perfect for the moments when you want to shine as bright as the sea itself.

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Gingham Girls

A nod to the coast, with a Miss Circle twist. Classic gingham gets reimagined in curve-hugging sundresses and bold swim moments, all in summer’s favorite palette: red, black, and white. Sweet meets sultry—because even seaside, she’s the main character.

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Gingham Takes a Swim

This season, gingham makes a splash. Classic checks meet bold silhouettes in swimwear designed for sun, sea, and being seen. With timeless colors and curve-hugging fits for poolside and seaside.

Butter Yellow on the Boardwalk

Butter yellow on the boardwalk means one thing: she’s here to be seen. Sun-soaked and effortlessly cool, this look is all about golden hour moments, and stealing every glance along the shore. Think timeless seaside charm with a Miss Circle twist—because why blend in when you were born to stand out?