Miss Circle has become a go-to brand for leading style icons, embodying the quintessential Miss Circle look—sexy, elegant, and timeless. From everyday staples to our exclusive, intricately handcrafted Red Label collection, we blend luxury with sustainability and accessibility. Each piece is meticulously crafted using premium, responsibly sourced fabrics and undergoes multiple rounds of fitting in our New York studio to ensure a flawless fit. Our designs tell a story of confidence, beauty, and self-expression—created not just for the moment, but to be cherished for years to come.

Isabel Deng's journey into the world of fashion began in her youth and deepened after moving to New York at age 18. Like many women who struggle to find that perfect dress, Isabel decided to take matters into her own hands. In 2016, she launched Miss Circle, a brand dedicated to making women feel unapologetically fabulous. The name "Circle" is inspired by the translation of her Chinese name, symbolizing completeness and unity.

As Founder, Design & Creative Director of Miss Circle, Isabel leads a close-knit team and immerses herself in every aspect of the brand, from visionary designs to conceptualizing photoshoots and crafting innovative marketing strategies. "Every piece of Miss Circle is my baby, every image we deliver is part of my soul. Building Miss Circle has transformed me into a better Miss Circle herself," Isabel says.

Isabel credits her mother for instilling in her a belief that women should never be easily defined or judged. This conviction empowers her when facing challenges and tasks. Now a devoted mother of two, Isabel hopes to pass on this confident mindset to her young daughters and become a role model for them in the entrepreneurial world.