
Our Story
Founded in SoHo, New York by Chinese-American designer Isabel Deng, Miss Circle began in 2016 with a simple idea: creating statement pieces that make women feel powerful, feminine, and unforgettable.
What started as a search for the perfect dress quickly evolved into something much larger — a modern lifestyle brand inspired by the energy, ambition, and elegance of New York City.
Initially recognized for its signature "All eyes on me" occasionwear, Miss Circle has since expanded into a complete day-to-night wardrobe, blending structured tailoring, elevated outerwear, and timeless statement pieces designed for every aspect of a woman’s lifestyle. Today, Miss Circle continues to evolve beyond occasion dressing into a globally minded lifestyle brand rooted in modern femininity, intentional design, and timeless New York glamour.

Miss Circle has become a go-to brand for leading style icons, embodying the quintessential Miss Circle look—sexy, elegant, and timeless. From everyday staples to our exclusive, intricately handcrafted Red Label collection, we blend luxury with sustainability and accessibility. Each piece is meticulously crafted using premium, responsibly sourced fabrics and undergoes multiple rounds of fitting in our New York studio to ensure a flawless fit. Our designs tell a story of confidence, beauty, and self-expression—created not just for the moment, but to be cherished for years to come.

Meet the Founder, Isabel Deng

Founder Story
Isabel Deng is the Founder, Designer, and Creative Director of Miss Circle. Since launching the brand in 2016, What started as a solo effort has since grown into a fully structured team and a brand celebrated for its modern femininity, meticulous craftsmanship, and timeless elegance.
After moving to New York as a teenager, Isabel became inspired by the city’s energy, ambition, and individuality — influences that continue to shape the brand today.
Still based in SoHo, Isabel leads a close-knit team and remains deeply involved in every aspect of the brand, from design and creative direction to long-term vision and storytelling, guiding Miss Circle’s evolution into a modern lifestyle brand.
As a devoted mother of two, Isabel hopes to inspire her young daughters and women everywhere to dream boldly, embrace their individuality, and carve their own paths.

417 W Broadway
New York NY 10012
Mon-Sun 11am-7pm