Miss Circle has become a go-to brand for leading style icons, embodying the quintessential Miss Circle look—sexy, elegant, and timeless. From everyday staples to our exclusive, intricately handcrafted Red Label collection, we blend luxury with sustainability and accessibility. Each piece is meticulously crafted using premium, responsibly sourced fabrics and undergoes multiple rounds of fitting in our New York studio to ensure a flawless fit. Our designs tell a story of confidence, beauty, and self-expression—created not just for the moment, but to be cherished for years to come.

Isabel Deng’s journey into fashion began in her youth and evolved after she moved to New York as a teenager. Inspired by the city’s energy and beauty, she felt compelled to create something of her own. In 2016, she launched Miss Circle, turning a personal search for the perfect dress into a brand rooted in purpose and creativity.

What started as a solo effort has since grown into a fully structured team and a brand celebrated for its modern femininity, meticulous craftsmanship, and timeless elegance.

As Founder, Designer & Creative Director, Isabel leads a close-knit team and immerses herself in every part of the brand, from designs and campaigns to innovative marketing strategies. “ Building Miss Circle has transformed me into a better Miss Circle herself," Isabel says. Now a devoted mother of two, Isabel hopes to inspire her young daughters to dream boldly and carve their own paths — just as she continues to do through her work and creativity.