Miss Circle is the home of unapologetic fabulousness and self-expression. Founded in 2016 by Isabel Deng, our innovative fashion brand designs and is based in Soho, New York City. Through each line, we showcase our unwavering commitment to quality and impeccable design. 

At Miss Circle, we believe that there should be no limitations or boundaries on how you express your beautiful self at any age. We want to celebrate you being you, unapologetically! Consequently, we strive to help you have a moment of revelation of your inner confidence and power through our pieces, for any event you may have planned or even just everyday life. We call this a Miss Circle moment. 

Amongst all our gorgeous pieces, our gowns break away from heavy, traditional designs, instead offering chic and easy-to-wear alternatives that challenge conventions. Say goodbye to the ordinary and embrace a refreshing approach that captures modern sophistication and celebrates your individuality. 

Come be a part of our inner circle and experience the transformative power of Miss Circle’s fashion at  our one-of-a-kind flagship store on 417 West Broadway in the heart of Soho, New York. If you ever need a Miss Circle moment, you know where to find us!


Meet the Founder 

Isabel Deng attributes her upbringing to her mother, who instilled in her the belief that women should never be easily defined or judged. This mindset became Deng’s guiding principle when she moved away from home to New York City, at the young age of 18 years old. 

Upon arrival, the vibrant energy and captivating design of New York City inspired Deng which fueled her passion to create something extraordinary. In 2016, Deng launched Miss Circle with the dedication of making women feel unapologetically fabulous and limitless in a world that has been largely catered towards men. Miss Circle is guided by the motto “we dress to please ourselves, not others.” As a devoted mother of two, Deng hopes to relay this confident mindset to her young daughters, in order to raise them to become inspiring and boundless. Deng’s daughters motivate her to become the best version of herself, while navigating the entrepreneurial world. 

In her role as Founder, Design & Creative Director of Miss Circle, she leads a tight-knit team, expresses her creativity on every aspect, from visionary designs to conceptualize photoshoots and innovative marketing strategies etc. Isabel is excited to see what the future holds for Miss Circle as the team, community and consumer base continues to grow and flourish.


Visit Our Flagship Store 

Location: 417 W Broadway 

                New York NY10012

Hours: Mon-Sun 12pm-7pm

For PR, press and media, contact pr@misscircle.com